To celebrate its 10th anniversary this week, Facebook produced a free video for most users, which highlighted some of their biggest moments on the social media network since they joined.
It was a runaway success. Hundreds of millions immediately accessed their personalised video and then shared it with their friends. The internet was swamped with people getting emotional over the memories – their own, their families’, their friends’.
One bereaved father even issued a tearful video plea for Facebook to send him a personalised video for his late son, who died a couple of years ago. Facebook said it would.