9 ways Pharma can use visuals to boost its social media presence
Have you noticed that social media is becoming a lot more visual? Platforms that focus on visuals such as Instagram and Pinterest are becoming far more popular, and on the main platforms such as Facebook and Twitter, the chances of your content getting seen goes up if it contains strong images. Google+, too, displays pictures beautifully as do, of course, Tablets.
So how can Pharma take advantage of this trend – which is really becoming crucial for social media success?
1. Banners. Many of the main platforms allow you to adjust the way your own pages look, starting at the top with banners which can be customised. Make sure that the first thing your visitors see is a powerful image, which conveys what your brand is all about.
Here’s how Shire Pharmaceuticals has done it on LinkedIn:
Samantha Bass is a 34-year-old mother of two who has a family history of cancer. As a result, she is obsessive about her own children’s health, making frequent doctor’s appointments, eating well and insisting on family exercise.
For its 10th anniversary, Facebook sent each of its users a customised video, highlighting their most popular posts and pictures since they joined. The series was a hit: over 200 million people downloaded, watched and then shared their version.
When you have over 99,000 followers on Facebook, could you be doing anything wrong?
One of LinkedIn’s most hated policies is SWAM – site-wide auto moderation. This means that if you post on a group, and the moderator decides to ban you for any reason, all your posts to all groups you belong to must be reviewed by a moderator before they appear.
“We’re not doing social media. It’s just too risky…. It’s a waste of money… We’re doing fine without it.”
