2 pharma LinkedIn company pages that rock
Good LinkedIn company pages are few and far between. In fact, bad ones are few and far between as well! Most companies simply don’t seem to bother completing the basic information on them, let alone updating them frequently.
It’s a big mistake. LinkedIn has by far the biggest visitor-to-conversion rate of any of the major social media platforms, and a good company page is a terrific way to showcase everything your company is good at. If you don’t have a company page, your business doesn’t exist on LinkedIn (and it doesn’t matter if every employee has their own profile; these are personal pages, highlighting personal achievements, and not about the company).
Take the pharmaceutical industry in the UK. I set out to write a post highlighting three examples of great company pages – but couldn’t find enough to write it!
There are two possible reasons. One is that pharma is generally behind the curve when it comes to social media. But LinkedIn is the one platform where its executives generally do have a strong presence, so one might have expected them to develop their company pages.
We all know that LinkedIn is a virtual ocean of potential leads for your business, and that if you find the right contacts, you can transform your company.
How easy do you find it to use LinkedIn? Is it as intuitive to use as Facebook and Twitter, for example, or do you struggle with some of its features?
The good news for women on the 
Here are the blog posts that you, our readers, liked best this year. Thank you again for your dedicated readership, your insightful comments, your ‘likes’ and retweets! We hope that your social media has gone from strength to strength this year, and look forward to sharing many more useful tips, strategies and reflections in 2014.
