Are you unclear how to use social media to advance your own career? Are you worried you’ll appear pushy if you talk up your own achievements? Do you want to do a better job promoting yourself online? To learn how to promote a personal brand on digital media, I spoke to Jennifer Holloway, founder of…
We were really thrilled to have such a great turnout and enthusiastic feedback from the webinar we ran this week with the PharmaMKT LinkedIn group, “The 7 Biggest Mistakes Pharma Companies Make on LinkedIn… and How You Can Avoid Them Too.” During the session we packed a lot in, covering everything from how to use…
The common perception is that LinkedIn is for B2B companies, while B2C marketers are better off on Facebook, Pinterest or Twitter. Reality is somewhat different! According to a 2013 survey, 51% of B2C companies use LinkedIn as a marketing platform (far more than the 35% who use Pinterest). The figure in the US is even…
21 really practical social media tips you can implement right now from Brainstorm Digital
Just over a month ago, I posted on my LinkedIn page a copy of an unusually aggressive LinkedIn message from an executive in Cleveland, rejecting the connection request of a young job-seeker. I didn’t uncover the story; Kelly Blazek’s note had been widely covered elsewhere, and I happened to come across it on Twitter. I…
This week, LinkedIn announced that it is discontinuing its products and services tab at short notice, effective April 14. Instead, you will have to use Showcase Pages to promote your products. What does this practically mean – and what do you have to do in preparation? Let’s walk you through it. What’s the difference between…
Last month, Diana Mekota, a young American job
seeker tried to connect on LinkedIn with Kelly Blazek, head of the Cleveland
Job Bank. The response from Blazek has now gone viral.
She attacked Mekota, “a total stranger who has
nothing to offer me”, of trying to access her LinkedIn connections, decried “the
sense of entitlement in your generation,” and said that she enjoyed turning
down her request on LinkedIn, as well as her request to join the job bank.
“I suggest you join the other job bank in town,”
she wrote. “Oh wait – there isn’t one.
“You’re welcome for your humility lesson for the
year.”
Inevitably, the one who received the humility
lesson was Blazek herself, as Mekota posted the entire message online, and
Blazek was practically forced into hiding.
One of LinkedIn’s most hated policies is SWAM – site-wide auto moderation. This means that if you post on a group, and the moderator decides to ban you for any reason, all your posts to all groups you belong to must be reviewed by a moderator before they appear.
The result has been that many users – the exact number is unclear, but LinkedIn itself estimates 100-200,000 – have been unable to post to LinkedIn groups, often for unfair or unclear reasons, and have lost valuable business opportunities. Many others have been extremely cautious about how they use the groups because they do not want to be upset the moderators and be SWAMmed (yes, it’s now a verb).
Recently, Forbes ran a piece describing the level of aggravation amongst users and claiming that many SWAM victims are defecting elsewhere.
But did LinkedIn actually respond to the criticism, but forget to tell anyone?
Yesterday, LinkedIn made a shock announcement: It is going to open its blogging platform to anyone who wants to share advice and insight – and not just to people it deems ‘influencers’. The aim is to try and reverse two quarters of drops in page views, and get users to be more engaged, and stay longer on the site.
Let’s talk about how to generate leads on LinkedIn. Did you know that LinkedIn has the highest visitor to lead conversion ratio of all social media platforms. Something like 3% of visitors on LinkedIn converts to leads. Now are you using LinkedIn properly to create leads? It’s a great place for new business generation….
