Getting my three kids to clear up their rooms is a constant battle. I tell them once – they don’t hear me. I tell them a second time – I get ignored. It’s often only when I’m sick of repeating the same instructions (and frankly about to yell!) that my message finally sinks in….
Until a few years ago, I was an avid cook. I absolutely loved rustling up a meal on the weekend for a dozen of our closest friends…. It wasn’t exactly Masterchef, but it was pretty decent grub. At some point, I decided to collect all my best recipes. I found a website, tastebook.com, which printed…
I received a message last week – “Miriam, how’s the sale of your house going?” Our house is on the market. And the truth is, it’s all moving too slowly, which is why we’re considering sell my house fast alternatives. The recent election killed demand stone dead in our area, and it’s only just picking…
How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet failing to generate real enquiries and leads, it can be enormously frustrating. One issue is that building up a solid base…
The words “sales funnel” scares people. It sounds so complicated…. So mysterious…. So techy. (Although in reality, it’s none of those things.) Many of the explanations online don’t really help. “It’s the process businesses put in place to attract prospects, nurture them, and get them to buy from you.” But what does that look like…
How can social media transform a company, particularly one with limited resources? To find out, I spoke to Financial Consultant Rifka Lebowitz, who has grown her Facebook group ‘Living Financially Smarter in Israel’ to over 5,500 members, significantly boosting her business in the process. I asked her how she got the group off the ground,…
Without an advertising budget, your social media updates are going to have very limited exposure. Typically, less than half your Facebook fans will see your updates, and few LinkedIn users will know about the existence of your company page unless you advertise. The good news is that social media ads are highly effective, as you…
Do you ever get a feeling of déjà vu on social media? Sometimes it feels like all blog posts have began to look a little similar. Headlines always promise 7 tips that will transform your company – or else threaten 8 mistakes that will destroy it. No one ever promises tips that will make a…
For its 10th anniversary, Facebook sent each of its users a customised video, highlighting their most popular posts and pictures since they joined. The series was a hit: over 200 million people downloaded, watched and then shared their version.
It was the world’s first personalised video campaign to go viral. But soon, personalised videos are going to become a standard social media marketing tool.
How do I know? Firstly, because all digital communication is rapidly becoming personalised. Most companies would not dream of sending out mass emails that are not personally addressed to their recipient.
To celebrate its 10th anniversary this week, Facebook produced a free video for most users, which highlighted some of their biggest moments on the social media network since they joined.
It was a runaway success. Hundreds of millions immediately accessed their personalised video and then shared it with their friends. The internet was swamped with people getting emotional over the memories – their own, their families’, their friends’.
One bereaved father even issued a tearful video plea for Facebook to send him a personalised video for his late son, who died a couple of years ago. Facebook said it would.
