9 ways Pharma can use visuals to boost its social media presence
Have you noticed that social media is becoming a lot more visual? Platforms that focus on visuals such as Instagram and Pinterest are becoming far more popular, and on the main platforms such as Facebook and Twitter, the chances of your content getting seen goes up if it contains strong images. Google+, too, displays pictures beautifully as do, of course, Tablets.
So how can Pharma take advantage of this trend – which is really becoming crucial for social media success?
1. Banners. Many of the main platforms allow you to adjust the way your own pages look, starting at the top with banners which can be customised. Make sure that the first thing your visitors see is a powerful image, which conveys what your brand is all about.
Here’s how Shire Pharmaceuticals has done it on LinkedIn: