Since the COVID crisis started, every major aesthetic conference or seminar has had to be cancelled, postponed or moved online. It sounds like a catastrophe for the industry.
Not so, says Dr Michael Gold, who is president or founder of three major conferences, including the 5 Continent Congress (5CC) in Europe and Asia, and the Dermatologic & Aesthetic Medicine International League World Congress (DASIL).
“I found those that did their homework after the conference had an amazing event. They actually sold devices. They actually sold skincare products” says Dr Gold, founder of Gold Skin Care Center and Tennessee Clinical Research Center in Nashville, Tennessee.
Dr. Gold is not only a board-certified dermatologist and cosmetic surgeon but a respected educator. He credits his successful 30-year career to his decision to teach other doctors.
He lectures across the world and before COVID was travelling several times a year to China where he is visiting Professor at three separate hospitals.
In this week’s episode, he discusses how teaching dermatology has helped to cement his reputation and also reveals why you should be paying a lot more attention to virtual events.
Also in our podcast:
>> Why social media doesn’t work for him… And the marketing tactic that does.
>> The biggest criticism patients have of him (And why he doesn’t mind too much…)
>> The hardest lesson he ever learned as a doctor
>> How his experience leading aesthetic conferences has helped his career
>> How he built up his enormous practice from scratch, after moving to Tennessee and not knowing a soul locally!
>> Why he insists that his nurse practitioners and other members of his team all have to write scientific papers
>> How he coped when his clinic dropped from 250 patients a day to just eight at the height of COVID
>> How he balances running his clinic with a hectic lecture schedule and organizing three annual conferences
>> The key lesson he learned from his mentor, which he believes led directly to his success…
Resources mentioned in this episode:
Inbox Express: Our library of proven marketing emails for aesthetic clinics and med spas, designed to nurture your relationship with your patients (including during the Coronavirus crisis) and get them into your clinic again and again.
Dr Michael Gold’s clinic: https://goldskincare.com/
5CC World Congress: https://www.5-cc.com/en/home/
SCALE Meeting: https://scalemusiccity.com/
DASIL Conference: https://www.thedasil.org/