A few weeks ago, I was sick as a dog.
I was convinced I had COVID, but the test came up negative.
Anyway, I was so ill that my doctor actually made a house visit. It was really exceptional service.
But here’s the kicker…
A few days later, I got an email from the doctor, checking in on me and asking how I’m feeling.
Now, I don’t know what the medical services are like where you live, but that has definitely never happened to me before.
That tiny gesture probably took no more than 15 seconds. But it instantly earned that doctor my lifelong loyalty…
It’s the kind of thing you should be thinking of doing for your patients or clients right now.
In many places in the world, aesthetic clinics and medspas are closed or operating only in a very limited capacity.
In the States, even where clinics are open, many of your patients are distracted by the political situation and incredibly tense.
It may not be possible – or advisable – to sell hard to your patients at the moment.
But you can still be there for them at their time of need, show you care, and stay an important part of their lives.
In just a few minutes, you can earn a ton of goodwill – which you can tap into later…The problem is, many clinics have no idea what to say to patients unless they’re running a promotion.
So here are some ideas for “Goodwill emails” and campaigns, to get you started…
>> Send a short text or email, simply asking your patients how they’re doing! You really don’t have to say much more than that (and don’t feel tempted to pad out that email with lots of fluff…). Just ask outright – you’ll get replies.
>> Run a webinar about a topic your patients care about. Give them useful information and answer questions you know they’re asking anyway, like “What are the best neck treatments” or “Coolsculpting vs truSculpt”.
You can line up virtual consultations at the end – but meanwhile, your patients will love you for providing them with value in advance.
>> Skincare tips. Send them your best tips to take care of their skin while they can’t come into clinic or while they’re particularly stressed. Build your authority whilst helping your patients.
>> Surprise gift. Send a little skincare package to some of your top patients, to show you’re thinking of them while you’re closed or while times are tough. They’ll never forget it. Or find a virtual gift you can give your entire list… Or something small you can mail out to a wider group.
>> Go off topic! Once in a while it’s fine to write to your patients about something that has nothing to do with aesthetics. Tell them about a fantastic book you’ve read recently… Share an inspiring thought or lesson you’ve learned over the past few weeks… Just keep it entertaining.
>> Make your patients the hero. Take a leaf out of clinic owner Carrie Brinton’s book, and interview patients who have great stories to tell. You’ll engage and inspire your database, whilst the patients you feature will feel even more connected to you. Learn more about this strategy here.
>> ‘Any questions’ Instagram Live or Facebook Live. Let patients interact with you live on Facebook or Instagram, asking you any questions they like (or – if you want to be a bit more focused – asking you questions about a specific topic). Promote it on email for maximum attendance.
>> ‘Any questions’ email sequence. Ask your database what their biggest questions are about aesthetic treatments – then answer them, one by one, in a series of emails whilst your clinic’s closed or whilst the situation is still tense.
And if you don’t have the time or the patience to create these emails yourself, check this out.