Personalised videos: The next big digital marketing trend
For its 10th anniversary, Facebook sent each of its users a customised video, highlighting their most popular posts and pictures since they joined. The series was a hit: over 200 million people downloaded, watched and then shared their version.
It was the world’s first personalised video campaign to go viral. But soon, personalised videos are going to become a standard social media marketing tool.
How do I know? Firstly, because all digital communication is rapidly becoming personalised. Most companies would not dream of sending out mass emails that are not personally addressed to their recipient.