Blog | Lead Generation, Online Marketing

New LinkedIn Groups help you get noticed. Are you using them?

If you’ve recently visited LinkedIn groups, you may have noticed a few changes to the interface. You can read LinkedIn’s blog about it here.

So why have LinkedIn made the changes?

The redesign is part of LinkedIn’s ongoing effort to make their site more user-friendly. It’s also in recognition of the major role that groups play for LinkedIn users:

There are over 2 million groups
Hundreds of discussions are added every minute
8000 new groups are created each week
The average user is a member of 7 groups.
Those who participate in group discussions have four times as many profile views as those who are not part of groups (Mashable)

How to use social media to reach out to influencers

Danny BermantTwitter

If you want to reach out to a mass audience, you need to reach out to influencers first as they will be followed by the customers you want to reach. Every industry has its influencers. In this short video, I will show you how to find them

The best way to sell on social media is…..Not to do it!

Danny BermantSocial media

There is nothing more off putting than a Facebook or Twitter feed full of promotional messages. Why would anyone buy from you when they know nothing about your business?

Does your company have a social media spokesperson?

Danny BermantSocial media

Does your company have a social media presence on more than one platform?
Are they managed by the same person?
Do individuals within your company use Twitter to promote the business?
Is everyone singing from the same song sheet?

In order for your social media messages to be credible, you need to ensure your company puts out a consistent message across all channels. And in order to do that, you need to ensure someone in your company plays the role of “social media spokesperson”. This person represents the public face of your company and controls what is said on all the main channels.

Ideally, that person should be from within company as they will be more in tune with what is going on there. It comes without saying that they should be social media literate.

The key to success on social media is ‘WIFM’ – What’s In It For Me?

Danny BermantFacebook, Twitter

It is well recognised that the key to a successful relationship on social media is generating and encouraging interaction amongst your followers, fans or those in your mutual-interest groups. However, for the interaction to be effective, you have to encourage conversations around topics that are of interest to your audience.

To build audience loyalty, you need to be offering them some kind of benefit by educating them, informing them and ultimately helping them.

When your audience visit your Facebook and Twitter page, they’ll be saying… ‘What’s In It For Me?’.

Am I suggesting you offer people something for free?

Yes I am. You don’t need to offer anything that involves your company making a loss. But you need to give potential customers a taste of your product or service so they can make an informed decision about whether you have both the competence and credibility to serve them and their contacts.

This week’s video…How to reach out to social media influencers

Danny BermantTwitter

In order for your message to reach your target market on social media, you first need to win over the people who are speaking to your customers
You then need to encourage them to share and ultimately promote your content.

In this short video, i’ll explain the steps you need to take to transform social media users you’ve never met into your biggest advocates.

Have you become a victim of LinkedIn SWAM?

Danny BermantLinkedIn

When you post LinkedIn
discussions, does your discussion display the status ‘Awaiting Moderation?

Chances are you’ve just become a victim
of SWAM (Site Wide Auto Moderation).

Whether you’re aware or not,LinkedIn SWAM is not something that can be
ignored. You need to understand
what it means, when and how it can be activated and more importantly, you need
to know how to get your LinkedIn account and status restored back to its
original setting.

So, what
is SWAM or Site-Wide Automatic Moderation?

SWAM is an anti-spam measure put in
force by LinkedIn. If for any reason you’re blocked by the administrator of one
group, all your discussions in all other groups have to be moderated by the
group owners before they are published. This is little different to being
blocked as few group administrators bother to check discussions awaiting
moderation. Many wouldn’t even know it exists!

Originally,
the aim of this was to enforce a LinkedIn-wide ban on those members who had
posted anything deemed by one group to be offensive or inappropriate. However,
certain group decision-makers have taken this a step further and classified as
‘SPAM’ anything that they don’t feel should be posted on their group’s
discussion page, particularly if it’s in any way “sales oriented” in its
message. Some group administrators ban members who post any links in their discussions. This means that every time you post something on to one of your
discussion groups there is a possibility your membership to all your groups
will be blocked.

Without KPIs how do you know whether your social media campaign has succeeded?

Danny BermantSocial media

Setting KPIs is crucial to being able to measure how effective and successful a particular marketing activity or campaign is. You need a benchmark to measure success against, otherwise you could be starting, stopping or continuing a campaign with no real arguments or reason to support your decision.

KPIs can include:

achieving x% engagement on posts
converting fans to app purchases e.g. if we have 1000 fans, we want 5% to sign up for our app
to acquire x new clients per month

At the most basic level you should set up a spreadsheet to record and then map/measure the results. You should also log clients (potential or existing) who have expressed an interest in your product/service but who’s interaction took place offline e.g. they emailed or phoned you.

Why influencers matter on Twitter

Danny BermantTwitter

This week’s video blog…In order for your message to reach your target market on Twitter, you first need to win over the influencers who are speaking to your customers and then encourage them to share and ultimately promote your content.

If you don’t set objectives for your social media campaign, how can you expect results?

Danny BermantSocial media

Are you responsible your social media campaign?
Have you set any goals or objectives?

Most social media campaigns are set up without any forward planning and without any discussion around what the outcomes should be.

In fact, the majority are managed back to front: profiles are set up, updates are put and only then do companies start talking about their expectations.

So how should you proceed with your campaign? What is the “right order” for running your campaign?

New LinkedIn Groups help you get noticed. Are you using them?

So why have LinkedIn made the changes?

How to use social media to reach out to influencers

The key to success on social media is ‘WIFM’ – What’s In It For Me?

This week’s video…How to reach out to social media influencers

Have you become a victim of LinkedIn SWAM?

Why influencers matter on Twitter

Advertise Less. Book Way More

Discover the proven 3 step process that gets patients through your doors again and again.

Contact

Connect

Latest Tweets

Latest posts