YouTube attracts a mammoth amount of traffic – in fact, more searches are made on YouTube than an all of Yahoo. And yet, companies do not think about it enough as a marketing platform.
Time to learn about Google’s AdWords for video programme! It allows companies to place video adverts on the site, leading back to their own website or YouTube page.
You can choose to have YouTube play your video before, during or after another, related clip – just like a traditional television advert. Alternatively, you can have it displayed on the YouTube site and on other sites that use Google ads, such as newspapers or private blogs.