How Pharma can ditch jargon on social media
If I told you that my company “uses its capability in proprietary logic-based machine learning and chemoinformatics (INDDEx™), based on the patented SV-ILP method (Patent number 8126823), to undertake drug discovery programmes for its clients,” would you have a clue what I was talking about – at least before reading that sentence three times? Quite…


Like everyone else, I have been completely swept away by the Olympics. There is a pretty much unanimous agreement that London 2012 has been a huge success. Unfortunately, every Olympics have something negative they’re remembered for. And in London’s case, it will be the rows and rows of seats reserved for sponsors, officials, athletes families, and members of the "Olympic Family" that were left unoccupied.