Twitter Archives | Page 2 of 5 | Helping Aesthetic Clinics Get Repeat Business

What was the most significant development in social media in 2013?

11 December 2013Danny Bermant

We are delighted to welcome some of the UK’s top online experts to the Brainstorm Digital blog, to share their insight into the rapidly changing landscape of social media. Today they tell us what trends they believe defined 2013 for businesses trying to grow online.

Check back here on Monday, to find out what trends they believe you must prepare for in 2014!

Danny Bermant: The Rise of Google+

Danny Bermant Google has tried for a number of years to become a serious contender among the main social networks with Google+, but had little success. In 2013, that all started to change because of something called "Google authorship". You can now link content that you publish on your website to your Google+ profile. When your website appears in Google search results, it appears with your profile photo and name (both of which link to your Google+ profile).

Having authorship not only adds a personal layer to your search engine profile, but has more credibility in Google’s eyes and so affects your website’s SEO ranking. Google has muscled its way into the social media market by stealth. If you want a top search engine ranking, you now have no choice but to use Google+

Is Twitter free advertising? Join the debate!

12 November 2013Danny Bermant

twitter feed Facebook, Twitter, LinkedIn and Youtube are all free to set up and use. And if you know what you’re doing, your messages can reach an audience of thousands or even millions. So isn’t social media basically a form of free advertising?

To answer this question, we’ll be posting a series of blogs on the merits of each of the main social media platforms. Today we’re discussing Twitter.

Is Twitter free?

It doesn’t cost any money to set up a Twitter account
All you need are lots of good ideas for posts so that people will read them and respond to you
You can reach almost anyone on Twitter which is really valuable for sales. For example if you’re an accountant helping start up businesses, you can search for and connect with coaches and mentors who service start-ups and will promote you to their customers. No more cold calls!
Twitter can act as a giant periscope, enabling you to quickly spot sales opportunities. As nearly all conversations are public, you can monitor what potential customers are saying and identify where they might benefit from your services. In this case study, a sales rep used Twitter to identify an opportunity and get a customer signed up the same afternoon!
By following influential people and having the right conversations with them, you can reach a much wider audience who’ll be interested in your products. E.g. If you’ve launched a new software package and shared it with a tech blogger, they can then review it and tweet about it to their audience.

How to use social media to reach out to influencers

2 September 2013Danny Bermant

If you want to reach out to a mass audience, you need to reach out to influencers first as they will be followed by the customers you want to reach. Every industry has its influencers. In this short video, I will show you how to find them

The key to success on social media is ‘WIFM’ – What’s In It For Me?

23 July 2013Danny Bermant

It is well recognised that the key to a successful relationship on social media is generating and encouraging interaction amongst your followers, fans or those in your mutual-interest groups. However, for the interaction to be effective, you have to encourage conversations around topics that are of interest to your audience.

To build audience loyalty, you need to be offering them some kind of benefit by educating them, informing them and ultimately helping them.

When your audience visit your Facebook and Twitter page, they’ll be saying… ‘What’s In It For Me?’.

Am I suggesting you offer people something for free?

Yes I am. You don’t need to offer anything that involves your company making a loss. But you need to give potential customers a taste of your product or service so they can make an informed decision about whether you have both the competence and credibility to serve them and their contacts.

This week’s video…How to reach out to social media influencers

19 July 2013Danny Bermant

In order for your message to reach your target market on social media, you first need to win over the people who are speaking to your customers
You then need to encourage them to share and ultimately promote your content.

In this short video, i’ll explain the steps you need to take to transform social media users you’ve never met into your biggest advocates.

Why influencers matter on Twitter

4 July 2013Danny Bermant

This week’s video blog…In order for your message to reach your target market on Twitter, you first need to win over the influencers who are speaking to your customers and then encourage them to share and ultimately promote your content.

How lists can help you track what people are saying on Twitter

27 May 2013Danny Bermant

In today’s busy work environment you don’t have hours to spend looking for effective followers. There’s no way you can really follow 1000 people but there are ways to easily find those worth following.

Twitter lists can help you more effectively track what different people are saying that is relevant to you and your business. By filtering their updates into lists you will save time and will quickly be able to identify important information or comments made by other followers.

When you follow someone, you are publicly endorsing them but you don’t necessarily want to endorse all the people you follow. There are many people or companies who you just want to keep an eye on. A Twitter list will enable you to actually follow a person’s twitter account without actually ‘following’ them, you can group similar people/companies together and you can even keep certain groups private.

Be careful what you say on Twitter, you could end up in court

21 May 2013Danny Bermant

Do you tweet regularly?
Do you regularly share personal opinions?
Do you use your page to let off steam?

Be very careful about what you say!

Sally Bercow is currently being sued for libel because she tweeted "Why is Lord McAlpine trending? *innocent face*", amid intense speculation around the identity of a high-profile alleged paedophile. The prosecution have argued that the tweet was a “nudge and a wink to readers”.

Last year Matthew Woods was handed a 12-week prison sentence for posting jokes about April Jones and Madeline McCann. In 2011 alone, there were 1,286 prosecutions for “sending by means of a public electronic communications network a message or other matter that is grossly offensive or of an indecent, obscene or menacing character”.

Some tweets are blatantly malicious, but there are many other instances where tweets, which are written in the heat of the moment can get you into a lot of trouble.

Because Twitter is spontaneous, it’s easy to write something in a fit of anger that you might later look back at and regret. If you said something in anger during a conversation, it’s easier to retract it. But if it’s been published, it’s there for the public record.

Here are a few sensible steps you can take to ensure you don’t get yourself (or your fellow staff) into trouble.

How to use Vine to engage with your audience

11 March 2013Danny Bermant

Have you heard of ‘Vine’?
Would you like to know how it can improve the relationship between you and your customers?

Vine was launced by Twitter in January, and is a video sharing medium which allows you to record and broadcast a video lasting no more than 6 seconds. The time limitation is intentional so that similarly to Twitters’ own 140 character limitation, you are forced to be brief, get to the point and ideally be more creative in your message. The creative nature of these videos can be inspiring and intriguing to the viewer, in turn encouraging them to interact or find out more about your brand. The videos are set up so that they loop and also initially the sound is muted which encourages both interactivity with the audience and also allows your video to be sent to more viewers without causing any noise problems. In fact, if promoted and made well, your Vine video could very quickly go viral, becoming the topic of conversation around more than just your normal brand’s audience.

What makes Vine extra popular is that is that it operates via a mobile phone app so can be recorded and broadcast on the move. It discourages too much planning and editing but at the same time makes you as a company really think about what elements of your product or brand appeal to your audience. The best way to appreciate this is to look at some examples for yourself.

How schools can use social media to fight cyber bullying

5 March 2013Danny Bermant

As well all know, bullying is no longer just something which occurs in the playground, classroom or on a child’s journey to and from school. With the widespread use and acceptability of social media into all aspects of our lives, a new type of bullying has also evolved – namely cyber bullying.

The official government guidelines define ‘Cyber bullying’ as
“the use of Information and communications technology, particularly mobile phones and the internet, deliberately to upset someone else".

The place where cyber bullying is most prominent is via social media. However, social media can also be used to educate against bullying as well as being used to monitor any potential incidents.

So what can a school do to reduce incidents of bullying via social media networks?

There are various, easy steps which schools can be take tackle bullying via social media:

Regularly check all the official school social media pages for any malicious or offensive comments. Such comments can then be removed quickly and before too much damage is caused. Ensure your administrator
Appoint a specific staff member within the school to be responsible for such monitoring and set up email notifications for each social media platform so they’re alerted when any posts are made. This means the school will be aware almost immediately when any unacceptable posts made on the school’s social media pages.

Category: Twitter

Is Twitter free advertising? Join the debate!

How to use social media to reach out to influencers

The key to success on social media is ‘WIFM’ – What’s In It For Me?

This week’s video…How to reach out to social media influencers

Why influencers matter on Twitter

Be careful what you say on Twitter, you could end up in court

Advertise Less. Book Way More

Discover the proven 3 step process that gets patients through your doors again and again.

Contact

Connect

Latest Tweets

Latest posts