How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet failing to generate real enquiries and leads, it can be enormously frustrating. One issue is that building up a solid base…
Company leaders on Twitter are still a rare breed. According to a 2014 survey*, 68% of Fortune 500 company heads have no personal presence on any social media platform. So what motivates the minority who do tweet from the top? How do they find the time? And does it really make a difference to their…
Without an advertising budget, your social media updates are going to have very limited exposure. Typically, less than half your Facebook fans will see your updates, and few LinkedIn users will know about the existence of your company page unless you advertise. The good news is that social media ads are highly effective, as you…
Are you unclear how to use social media to advance your own career? Are you worried you’ll appear pushy if you talk up your own achievements? Do you want to do a better job promoting yourself online? To learn how to promote a personal brand on digital media, I spoke to Jennifer Holloway, founder of…
For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients with problems with drugs, of course if you need rehab you can also…
21 really practical social media tips you can implement right now from Brainstorm Digital
Do you regularly post content for your company online? Are you not sure how writing for the web is different to writing for print? Or how to make an immediate impact on your readers? To learn how to create the most powerful copy for blogs, email marketing and social media, I spoke to Mark Brownlow,…
Let us talk about how to convert your Twitter followers into customers. It’s all very well having hundreds of thousands of followers on Twitter but what are you doing with those followers? Are they actually generating business for you? I think sometimes on social media you actually need to be a little bit mercenary; you…
Here are the blog posts that you, our readers, liked best this year. Thank you again for your dedicated readership, your insightful comments, your ‘likes’ and retweets! We hope that your social media has gone from strength to strength this year, and look forward to sharing many more useful tips, strategies and reflections in 2014.
We are delighted to welcome some of the UK’s top online experts to the Brainstorm Digital blog, to share their insight into the rapidly changing landscape of social media. Today they tell us what trends you must prepare for in 2014 to keep up with the competition!
Click here to read what trends they believe dominated in 2013.
Businesses will stop looking down on social media as a marketing tool and start treating it as a lead-generation tool. Directors, particularly those in a sales role, have tended to treat social media as a time-wasting exercise where you engage in endless chatter with customers but don’t actually generate any business. That is all changing for two reasons:
