How to use Vine to engage with your audience
- Have you heard of ‘Vine’?
- Would you like to know how it can improve the relationship between you and your customers?
Vine was launced by Twitter in January, and is a video sharing medium which allows you to record and broadcast a video lasting no more than 6 seconds. The time limitation is intentional so that similarly to Twitters’ own 140 character limitation, you are forced to be brief, get to the point and ideally be more creative in your message. The creative nature of these videos can be inspiring and intriguing to the viewer, in turn encouraging them to interact or find out more about your brand. The videos are set up so that they loop and also initially the sound is muted which encourages both interactivity with the audience and also allows your video to be sent to more viewers without causing any noise problems. In fact, if promoted and made well, your Vine video could very quickly go viral, becoming the topic of conversation around more than just your normal brand’s audience.
What makes Vine extra popular is that is that it operates via a mobile phone app so can be recorded and broadcast on the move. It discourages too much planning and editing but at the same time makes you as a company really think about what elements of your product or brand appeal to your audience. The best way to appreciate this is to look at some examples for yourself.
As well all know, bullying is no longer just something which occurs in the playground, classroom or on a child’s journey to and from school. With the widespread use and acceptability of social media into all aspects of our lives, a new type of bullying has also evolved – namely cyber bullying.
To use twitter effectively you need to do more than just tweet about your company. You need to first identify those twitter users who might be interested in your producs or services.
The use of the internet is as popular and common in schools today as it is in other walks of life. Most children can not even remember a world without the internet. However, unlike in other fields, schools have an added responsibility to protect their pupils when both using the internet and when appearing on it (i.e. on the school’s website.) 
With social media impacting on so many people’s lives, to merely treat it as an afterthought could seriously damage your school’s reputation, especially if you’re looking to attract sixth form pupils. 
Are you trying to use twitter as a sales tool? If the answer is yes then you need to look at what and more importantly how you are tweeting.
This is more of an ever growing list but for an introduction here are a few suggestions:
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