“Where do you get your ideas from?” Every writer is faced with that question on a regular basis. Marketers, too. Here at Brainstorm Digital, we have a very particular process we go through to come up with great ideas both for ourselves and for our clients – ideas that are not only interesting, but will…
156. That’s how many books I have downloaded on my Kindle right now. It’s taken me a couple of years, so on average that’s around 1.5 books a week Not that I’ve read all of them – I have work to do :- ) But I’ve certainly skimmed through most. Some I’ve read often. And…
In my last post, I started telling you about “Jenny”, a woman with a condition called rosacea, which makes your face appear red. When a client of ours, a private dermatology clinic, sent out an email featuring the story of a rosacea patient they had helped, “Jenny” wrote back, pouring her heart out. Just like…
The email left me in tears. It came from the patient of one of our clients, a private dermatology clinic. That morning, we’d sent out an email to their list about rosacea, a chronic skin condition that causes redness and pimples on the face, encouraging patients to book a consultation. Several hours later, they received one response I will never forget. It started: “Nothing has ever resonated…
A while back, I was looking for a chartered surveyor in my area that ran his own sell my house fast business. A quick Google search threw up dozens, if not hundreds of options. The problem was that they all looked and sounded pretty similar. None of them really stood out or captured my imagination….
The words “sales funnel” scares people. It sounds so complicated…. So mysterious…. So techy. (Although in reality, it’s none of those things.) Many of the explanations online don’t really help. “It’s the process businesses put in place to attract prospects, nurture them, and get them to buy from you.” But what does that look like…
Over the past few weeks, we’ve been working pretty hard here at Brainstorm to promote our new checklist, What’s Holding Back Your Online Marketing? This mostly involves lots of testing, to see which ads get the page featuring the checklist the most traffic…. and then yet more testing, to see what we need to say…
Have you noticed that social media is becoming a lot more visual? Platforms that focus on visuals such as Instagram and Pinterest are becoming far more popular, and on the main platforms such as Facebook and Twitter, the chances of your content getting seen goes up if it contains strong images. Google+, too, displays pictures beautifully as do, of course, Tablets.
So how can Pharma take advantage of this trend – which is really becoming crucial for social media success?
1. Banners. Many of the main platforms allow you to adjust the way your own pages look, starting at the top with banners which can be customised. Make sure that the first thing your visitors see is a powerful image, which conveys what your brand is all about.
Here’s how Shire Pharmaceuticals has done it on LinkedIn:
It’s hard to write a great corporate blog if you’re in the pharmaceutical industry. There is so much you can’t say… So much of what’s going on in the industry is, well, not very interesting to outsiders…. And – let’s be honest – the inside gossip in your company isn’t going to gain much traction either.
So how can you still provide material that is of true value to your audience? Here are three examples of excellence!
Not only do potential employees get an idea of the wide range of jobs that are available, the employees talk about the aspects of working there that really matter to them – and most importantly, the company is given a human face (many, actually!).
