The key to success on social media is ‘WIFM’ – What’s In It For Me?
It is well recognised that the key to a successful relationship on social media is generating and encouraging interaction amongst your followers, fans or those in your mutual-interest groups. However, for the interaction to be effective, you have to encourage conversations around topics that are of interest to your audience.
To build audience loyalty, you need to be offering them some kind of benefit by educating them, informing them and ultimately helping them.
When your audience visit your Facebook and Twitter page, they’ll be saying… ‘What’s In It For Me?’.
Am I suggesting you offer people something for free?
Yes I am. You don’t need to offer anything that involves your company making a loss. But you need to give potential customers a taste of your product or service so they can make an informed decision about whether you have both the competence and credibility to serve them and their contacts.