Last year, a large legal firm came to us, worried that they were not receiving enough enquiries through their website although they attracted decent traffic.
One of the problems we uncovered was that their contact form was hidden away deep inside the site, making it difficult to find. We placed the contact form prominently on every single page – and the result? An immediate spike in enquiries.
If you, too, are pouring time and money into your online marketing, investing in staff, working hard to tweak your marketing messages, trying new platforms – and yet still not bringing in significant business online, you must quickly discover what’s letting you down.