“So, what shall we offer as a bonus?” I was talking to the marketing manager at one of the clinics we work with… We were planning an Instagram Live to promote one of their facials, as part of an email campaign we were running about the treatment. (‘Live’ events are working really well right now……
In my previous article, I introduced you to the idea of “preselling”… The idea is that before you launch a new treatment, you start promoting it several weeks or even months ahead… …Creating awareness and buzz, helping patients understand the problems it will solve for them, answering your patients’ objections and questions – and generally…
Over the past few weeks, the speculation around who’s going to play James Bond after Daniel Craig retires has really heated up. But whether they cast Tom Hardy – the most recent favorite – or Idris Elba or Sam Heughan, one thing’s for sure. We’re going to be hearing about their first James Bond movie…
“It’s never been easier to find an aesthetic patient,” says Dr Stephen Mulholland, owner of the SpaMedica Surgery Center in Toronto. “There’s more than enough business out there for a savvy practice that has the right technology and skill sets…” When clinics have difficulty filling their schedule, “typically they’re not differentiated… They have nothing different…
Getting your aesthetic clinic through the Coronavirus shut-down felt like fighting a tsunami. Within days, you had to figure out how to keep your practice viable, even when you couldn’t treat patients… And you had to keep your patients, your staff and your bank manager happy under the most difficult circumstances. It was completely overwhelming….
A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name. When I spoke to her a few weeks ago, she had just opened her second aesthetic practice in the city center, and had built a reputation as Ireland’s “Lip Queen”. And she did it all…
I recently wrote a sequence of emails for a client, promoting body sculpting treatments We’ve been working with this particular aesthetic clinic for several years, and during that period, we’ve promoted CoolSculpting, VASER and Vanquish for them perhaps 15 times… Talking about them individually… In different combinations… For different body areas… Leading up to open…
It was 4.30am. I opened my eyes… Light was beginning to seep into my room, waking me up. Most people would have rolled right back over and gone back to sleep… But me? I reached for my phone… First, I had to check my email 🙂 It’s a pretty standard…
Here at Brainstorm Digital, our philosophy is that you should always make the most of the leads you already have on your patient database, before chasing new leads for your aesthetic clinic or med spa, at great expense. We use email to nurture and convert those low-hanging fruit… …Graydon Ursel has found another, complementary technology…
Like many people, I have two email addresses – my personal one and my business one. And they’re very different Inboxes… One contains cute notes from my kids, endless correspondence from their schools and (probably optimistically) flight arrangements for next year… The other is all logins for…
