You know that feeling…. It’s Monday morning, you’re alone in the office looking for some great ideas to share on social media, but you’ve hit a brick wall…
- You can’t find any exciting news stories
- You can’t find any interesting tweets to share
- There are no events on anywhere
- You have nothing original to say
- You’ve got writers block
Well don’t worry, there’s nothing wrong with you. It’s probably the fact that you’re trying to do something impossible…run a social media campaign by yourself!
In the same way that social media campaigns need a responsive audience to succeed, they also need to have a responsive (and creative) team to run them.
Think about it….
Think about Facebook discussions. You share an idea and before you know it, 15 friends have responded with feedback, criticisms, alternative ideas etc… As an example, look at the Happy Puzzle Company They regularly post brain teasers on their Facebook page, and each time the post, scores of people respond with a dozen different answers!
Start acting like your audience!
On a Monday morning, get a group of co-workers together. It could be those in your department, or it could be your managers. Even if you’re a sole trader, you can do this exercise with your friends and ask them to put themselves in your customers shoes. Ideally you need three or four people but this can also work with two…
Ensure your group understand who your target audience are and the message you are trying to get across. Then ask the following questions…..
- What’s going on this week? Any events, any news? Anything happening in the calendar? Any seasonal topics?
- What are our customers talking about? What’s a hot topic right now? (Good or bad)
- What inspiring tips or ideas we can share?
- What would be helpful to our audience?
- Seen any amusing articles, photos or videos?
- Any ideas for discussions?
- What really annoys people?
I guarantee that within 20 minutes, you’ll have an A4 piece of paper full of great ideas to share. In fact you’ll have enough ideas to take you into next week and possibly the week after!
Content creation is a bit like a chess match. You can’t play by yourself because you need an opponent to challenge you. And you can’t do social media by yourself because you need a creative team to brainstorm with you!