If your business is investing lots of time, effort and money into email marketing, you need to know that you are getting a return on your investment.
So, how do you know if your email marketing is making a real difference to your company?
Most business owners believe that tracking your email open rates and click-through rates is really important. But there are two much more important numbers to track.
Click on the video below to find out what they are:
(Can’t see the image above: Watch the video directly here)
— Why your open and click through rates are nowhere near as important as you might think
— The two most important numbers to track for your email marketing. Most companies ignore these, but they are the only two that really count!
…. And more.
If you want to find out if your emails are having a real impact on your business … you’re going to love this video. (…And be sure to watch until the very end!)
How do you measure the success of your email marketing?
Leave a comment below and let me know whether you track the numbers I discussed in the video. I’d love to hear how you go about measuring the success of your email marketing.
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