How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from over – and the economic damage may last for months or years.
Drs Hanna and Martin Kinsella have some answers. They believe diversifying your offering is key.
Leading aesthetics doctor Martin Kinsella is particularly well-known for Bio Identical Hormones, and he recently established his own state-of-the-art blood testing facility where he develops bio-identical hormones to prescribe to patients across the country.
Hanna, meanwhile, is principle dentist at Kiln Lane Dental, a practice which had been operating for over 50 years before Hanna bought it in 2018. The practice also offers facial aesthetics services…
And together, they are planning to open a new training academy for healthcare professionals who want to improve their skills in facial aesthetics.
The couple are have also become a familiar face on TV, as stars of the Real Housewives of Cheshire.
In today’s episode, Hanna and Martin discuss why you need to diversify your business offering if you want your clinic to survive the new business climate.
They also share their tips on how to build a prominent profile, how to pick the right treatments and which to avoid if you want to differentiate yourself from your competitors.
Also in this episode….
>> How Hanna and Martin have used the lockdown to rethink their business – And why you should do the same
>> Which treatments are “COVID19 proof?” – How can you ensure that demand for your services continue, even if your clinic is forced to close again
>> How to make social media work for your practice – It’s a lot more than just beautiful before-and-after photos
>> Why you should avoid investing in expensive medical devices … until you’ve done THIS first
>> Which treatments offer the best return on investment… And how to boost your profits without taking on more debt
>> Why they are setting up their own aesthetic training academy – and why they feel too many training programs leave delegates short-changed
…And much more.
Resources mentioned in this episode:
Inbox Express: Our library of proven marketing emails for aesthetic clinics and med spas, designed to nurture your relationship with your patients (including during the Coronavirus crisis) and get them into your clinic again and again.
Re-enhance website: https://www.re-enhance.com
Kiln Lane Dental website: http://kilnlanedental.co.uk
Hanna and Martin’s Youtube channel: https://www.youtube.com/channel/UCytFbtyQsamvp2Nju20DUPA
Hanna Kinsella on Instagram: https://www.instagram.com/hannamiraftab
Martin Kinsella on Instagram: https://www.instagram.com/drmartinkinsella