How you communicate with patients
can make or break your clinic…
…But it is a skill that many aesthetic practitioners and clinic owners are never taught.
Today’s guest is one of the UK’s best-known aesthetic doctors. For many years he was the only UK doctor trained in all 4 levels of Vaser Lipo, and he is known for his innovative approach, bringing many treatments like Profhilo to the UK.
And good communication with patients has been one of the keys to his success.
Dr Ravi Jain is pioneer of the Harmony Programme, Galderma’s flagship consultation method to involve patients much more closely in choosing their treatment.
In today’s episode, he explores the key signs that your communication skills are not as good as you’ve thought, how to sell if you find it difficult to talk to patients about money, and specific strategies to improve the way you communicate with patients so that you retain their business.
Plus, he reveals how learning to communicate effectively with the patients on his email database resulted in a 40% increase in sales – and why this is the one marketing tactic he will never abandon.
Also in this episode:
>> How this well-known innovator decides what treatments to offer in his clinic… And why he sometimes rejects the cutting-edge
>> The #1 step he took in his first year of business, which allowed him to
scale. (“This was the best investment I ever made”)
>> The moment, early on, when he feared his clinic would go under… And how Vaser saved his practice
>> Why he plans a full decade ahead – not just a year at a time!
>> How he re-awoke a dead email list by writing super-personal emails which patients love engaging with… And how you can do the same
…and much more!