A while back, I was looking for a chartered surveyor in my area that ran his own sell my house fast business. A quick Google search threw up dozens, if not hundreds of options. The problem was that they all looked and sounded pretty similar. None of them really stood out or captured my imagination….
How can you sell effectively online? And what are the key differences between selling online and offline? To find out, I spoke to Internet psychologist Graham Jones, who has spent the last 15 years analysing how consumer behaviour has adapted to the web. In his book Click.ology, he argues that companies have yet to adjust…
Do you have an enquiry form on your website? Here is a tip to help you increase the number of enquiries…keep it simple!
I am amazed by the number of websites that have complicated forms with lots of compulsory fields: your address, what time would you like an appointment, how would you like us to contact you…etc. The longer the form, the less likely it is that visitors will bother filling it in.
All that really matters are three things:
- A name
- An email address
- A phone number
As long as you have some basic contact details, you can call / email the client back and get all the other information you need.
When you launch your new website, have you ever thought about its purpose? What do you want to get out of it? What do you want visitors to do? I often get clients telling me: “We don’t use our website for getting business, it’s just an online brochure”. But it doesn’t matter whether you do or don’t rely on your website for new business. It’s still a vital tool for engaging with your customers. Your website should always have a call to action.
If you think it’s this simple, you’re in for a big disappointment.
When you’re having your website designed, have you ever asked yourself the following questions:
- What do I want to achieve from my website? Do I want more subscribers? More sales? More enquiries?
- Have I set any targets for achieving these goals? E.g. 25% of new business enquiries should come from my website.
- How will I measure my goals?
The sad truth is, most website owners I come across don’t have answers to any of the above questions. They know they would like more enquiries through their website but have little idea how to go about it. Few website owners even know how to access their web statistics.
A website is more than just an online brochure, it’s a vital sales tool that works around the clock, advertising your business. If you do the following preparatory work before your website is designed, it will go a long way towards ensuring a successful outcome.
cold click zones. This will help you to identify where to place key content when designing your site.
It was recently reported that Google has started ranking webpages by the speed with which they load.