“For highly regulated sectors like finance, social media can be a legal minefield”
– Hootsuite CEO Ryan Holmes, 2013
Of course, it’s not just finance. Companies in a range of regulated industries, such as pharma, have entered the social media playing field only with extreme care, aware falling foul of their regulator is only too easy.
Increasingly, though, it’s difficult even for the most conservative of companies to stay off social media, because clients expect you to be there and a social media presence has become the norm. Going on social media may carry a risk – but nowadays, so does staying off it.
So – if you are in a regulated industry and need to be on social media anyway, how do you minimise the risk?