How head teachers should be using social media to promote their school
- Are you a head teacher?
- Are you active on Twitter and Facebook?
With social media impacting on so many people’s lives, to merely treat it as an afterthought could seriously damage your school’s reputation, especially if you’re looking to attract sixth form pupils.
The question is, which social media platform should you use and how should you use it?
Facebook in particular should be exploited for use as an interactive brochure or window into life at your school. So much more interesting than a prospectus! Through videos, pictures, commentary and documents you can promote your school’s:
- Exam results
- Introduce yourself and your teachers
- Show examples of your school’s teaching style
- List, describe or show what a typical day at your school might be like
- Share your students’ school experiences from trips and lessons to extra curricular activities.