How to engage with your audience on Twitter
When I’m notified that someone is following me on Twitter, the first thing I want to do is find out who they are and what they’re talking about. If the subject matter is relevant and of interest, I will follow them, but if their Twitter feed is nothing more than links to their own articles and products, I lose interest. Even worse are followers who tweet every five minutes.
Connecting with other people on Twitter is no different than connecting with people in real life. When someone has something interesting to say, you listen, and when someone engages with you and asks you about yourself, you want to respond. Conversely, when you’re stuck in a room with someone who does nothing but talk about themselves, you want to run a mile!