Over the past 20 years, the aesthetic market has become much more crowded. There are high-end practices everywhere, competing directly with you. Meanwhile, low-end providers are setting up shop on practically every street corner… …and the consumer can’t always tell the difference. So how do you stand out amidst all this noise, particularly online? What…
Your clinic’s #1 asset? Your existing database of patients. Getting your current patients to come into the clinic just once or twice more a year can have a dramatic effect on your practice’s revenue. And because those patients already know, like and trust you, it is much easier to sell treatments to them than to…
I was annoyed. I had just returned home from a supermarket run only to discover, whilst unpacking, that I already owned a good percentage of the items I’d just bought. Yet again. They were hidden away at the back of my pantry, totally forgotten. Or squashed into the freezer, difficult to spot. It was a…
When your company launches a new product or service, you need to make sure that you make as many sales as possible. Email marketing is a great way to make this happen. But there’s a snag….. Most companies announce the launch of their new product, service or event to their email list with great fanfare……
If your business is investing lots of time, effort and money into email marketing, you need to know that you are getting a return on your investment. So, how do you know if your email marketing is making a real difference to your company? Most business owners believe that tracking your email open rates…
This weekend, I was discussing the First World War with my 6-year-old son. We were attending a parade to mark the 100th anniversary of the armistice. I spent a few minutes explaining to him what an armistice was, and how important it was to honour those soldiers who had given up their lives for…
You might think that adding fabulous graphics and images in your email marketing will make people want to open and read them – but that is not the case! Emails with big graphics scream ‘MARKETING’ and this will quickly turn your readers off. There is a very simple way to present your emails, that will…
To sell to your audience over email, you need to make your readers feel that you understand their problems, their hopes and their dreams. You need to be able to hit their emotional hot buttons. But how do you know what they’re thinking and feeling? If you don’t want to spend lots of money…
“This guy is a marketing genius”, I said, without looking up from my book. “What are you reading?” asked my husband. He couldn’t see the cover from where he was sitting. “Oh, a book about how to grow your church…….” Wait, whaaat? It’s not my normal kind of book It was an unlikely choice,…
Did you know that on average you lose 30% of your email list every year? This means that if you are not constantly growing your list – it shrinks! You need to keep growing your email list so that you can keep marketing to a relevant list of people, growing relationships with them and…
