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Weeding Out My Inbox Taught Me A Surprise Lesson About Email Marketing

  Late one night recently, one of my Facebook friends posted a link to unroll.me, a service which helps you organise all the emails you subscribe to. For each email, it gives you three options: Unsubscribe, get as part of one…

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Why Relying On One Platform For Your Online Marketing Is A Bad Idea

Until a few years ago, I was an avid cook. I absolutely loved rustling up a meal on the weekend for a dozen of our closest friends…. It wasn’t exactly Masterchef, but it was pretty decent grub. At some point,…

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What My Estate Agent Got Right About Online Marketing

I received a message last week – “Miriam, how’s the sale of your house going?” Our house is on the market. And the truth is, it’s all moving too slowly. The recent election killed demand stone dead in our area,…

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How A One-Liner Can Get Results For Your Email Marketing

Last week I sent out an email – A one-liner. ‘What’s the biggest challenge you face with your online marketing right now?’ It might surprise you, but that super-short email got more responses than practically anything else I’ve ever sent…

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Forget About The Next Big Thing In Online Marketing

  Recently, I spent seven days at a mastermind and conference in San Diego. The resort was stunning and the people I met – all entrepreneurs with online businesses – were unbelievably inspiring. It was a privilege to meet so…

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Do You Meet the House of Cards Standard for Online Marketing?

  A couple of weeks ago, an old TV clip resurfaced – and went viral. It was just a few minutes from the original, British series of House of Cards from 1993. The scenario: A gas explosion on the fourth…

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Is It Time For You To Spring Clean Your Email List?

  I woke up to an unfamiliar sound yesterday morning. My eldest daughter was dragging a large black rubbish sac into my room, full of old knick-knacks, stray pieces from games they hadn’t played in years, and some childhood notebooks…

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Tiny Website Tweak, Big Results For Your Online Marketing

  We’ve been doing an audit of our website recently, and the results have been illuminating. There are quite a few pages – mostly old blog posts – that no one ever reads. Like, literally (as I’d say in real…

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Binge-watching Netflix Taught Me A Powerful Marketing Insight…

Netflix is ruining my life. Several years after the rest of the world, we’ve finally subscribed to the TV streaming service. And several years after the rest of the world, I’m finally catching up with some of the best series…

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How Purple Cows and Boomerangs Can Help You Distinguish Yourself Online?

  “No way. I will never, ever name her Celia!” That was my friend Ruth, shouting at her husband David, not long after their new baby was born. Celia was David’s grandmother. David had been very close to her, and…

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