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How A One-Liner Can Get Results For Your Email Marketing

Last week I sent out an email – A one-liner. ‘What’s the biggest challenge you face with your online marketing right now?’ It might surprise you, but that super-short email got more responses than practically anything else I’ve ever sent…

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Forget About The Next Big Thing In Online Marketing

  Recently, I spent seven days at a mastermind and conference in San Diego. The resort was stunning and the people I met – all entrepreneurs with online businesses – were unbelievably inspiring. It was a privilege to meet so…

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Do You Meet the House of Cards Standard for Online Marketing?

  A couple of weeks ago, an old TV clip resurfaced – and went viral. It was just a few minutes from the original, British series of House of Cards from 1993. The scenario: A gas explosion on the fourth…

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Is It Time For You To Spring Clean Your Email List?

  I woke up to an unfamiliar sound yesterday morning. My eldest daughter was dragging a large black rubbish sac into my room, full of old knick-knacks, stray pieces from games they hadn’t played in years, and some childhood notebooks…

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Tiny Website Tweak, Big Results For Your Online Marketing

  We’ve been doing an audit of our website recently, and the results have been illuminating. There are quite a few pages – mostly old blog posts – that no one ever reads. Like, literally (as I’d say in real…

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Binge-watching Netflix Taught Me A Powerful Marketing Insight…

Netflix is ruining my life. Several years after the rest of the world, we’ve finally subscribed to the TV streaming service. And several years after the rest of the world, I’m finally catching up with some of the best series…

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How Purple Cows and Boomerangs Can Help You Distinguish Yourself Online?

  “No way. I will never, ever name her Celia!” That was my friend Ruth, shouting at her husband David, not long after their new baby was born. Celia was David’s grandmother. David had been very close to her, and…

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What Missing Our Flight Taught me About Online Marketing!

I’m writing this somewhere over the Atlantic, on my way to San Francisco. Well, not directly to San Francisco. Due to an error by our travel agent, we missed our original flight. We are now going to be making an…

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What Love Can Teach You About Online Marketing

  “You can’t fully love someone if you’re afraid to get hurt.” Ever heard that phrase before? I can’t recall where I got it from… Probably some TV show! I know it sounds cheesy, but there’s a kernel of truth…

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The Grandmaster of Memory’s Marketing Trick

“Neurons at the ready … Go!” It’s the final of the World Memory Championships at the University of Oxford. Ed Cooke is one of 34 finalists who have just been given a shuffled pack of playing cards to memorise. Focusing…

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