Getting my three kids to clear up their rooms is a constant battle. I tell them once – they don’t hear me. I tell them a second time – I get ignored. It’s often only when I’m sick of repeating the same instructions (and frankly about to yell!) that my message finally sinks in….
When I was 6, my parents moved temporarily from the UK to Israel. I didn’t speak a word of Hebrew. I still remember the trauma of my first day in my new school, being taught by a teacher speaking “gibberish”. Worse still, I couldn’t communicate at all with my classmates. It was very isolating….
A few months ago, I had an ‘aha’ moment. A client mentioned that a few years ago, CoolSculpting had assigned a sales rep to their clinic, who promoted their fat-freezing treatment non-stop. She organized mass mail-outs to their patients every month. She launched an online advertising campaign. She followed up every…
Many aesthetic clinic owners have different arms to their business… You might typically combine a medspa with a laser center, a plastic surgery center or dermatology practice. Dr Jonathan Johnson’s combination is unique. He runs both an aesthetics practice and a wounds care business in the same building in Washington DC. In today’s episode of…
Nearly all aesthetic clinics say they offer “excellent customer service” or a “personalized experience”. So how can you turn customer service into a true differentiator? Dr Gregory Buford shares some unusual tips, which he uses to build extraordinary patient loyalty in his Denver practice, Beauty by Buford. “We incentivize patients [to give referrals], but we…
What up-and-coming aesthetic treatments should you be most excited about? And what are the most under-exploited opportunities in the aesthetics market? Today’s podcast guest, Dr David Goldberg, has a unique perspective… This world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with…
What is the single most profitable treatment in your clinic? Take a moment and think about it… Or better still, take a look at your figures. Chances are, you have a handful of treatments that don’t cost that much to deliver. And you charge a good price for them. Every time a patient books…
A year into the pandemic, there is a surge of demand from patients. Whether or not your clinic has re-opened yet, there are opportunities ahead to recoup some of the losses of closure – and even grow year-on-year. But to ride that wave, you need effective marketing. It’s not enough to get people to…
One of the most important principles in marketing is the “Unique Mechanism”. The idea is that sometimes you’re operating in a crowded market… And the product you’re selling seems pretty similar to your competitors’. It’s not a new category. And you can’t promise people a different outcome. So how do you make it stand out?…
“We’re ready to scale,” the clinic owner told me. Until now, their practice had mostly grown through Word-of-Mouth. But recently, they’d hired someone to increase their social media presence. And they’re started to invest in online advertising too. “So what exactly are you advertising?” I asked. “Oh, we’re just getting our name out there…” My…
