Do you have a favorite television series where you feel like you really know the characters? My favorite television series is NCIS and after watching 15 seasons I feel like I could truly carry on a conversation with the characters – even if they’re fictional! To get the best results out of your marketing, you…
I have a secret! Most of the videos I send out are not completely original…. They’re often based on emails I sent to our database of aesthetic clinic and medspa owners. I’ve also used the content in other places such as on social media. In today’s episode of Mastering Aesthetic Marketing, you’ll learn exactly why…
Have you ever considered templatizing your best marketing campaigns? Just like you templatize other systems and processes in your aesthetic clinic or medspa, you can templatize your marketing too – making it much easier and results a lot more consistent. It’s what we do here at Brainstorm Digital… And in today’s edition of Mastering Aesthetic…
Recently we wrote 3 unusual emails for the aesthetic clinic owners we work with, to send to their patients… They were a lot more personal than you might expect. Find out why you should consider sending pretty personal emails to your clinic’s email list in today’s episode of Mastering Aesthetic Marketing. You’ll learn: Why not…
What can you learn about marketing from my favorite television show? In today’s edition of Mastering Aesthetic Marketing, I’m going to explain how to build a really persuasive case for your treatments – by treating each marketing campaign like it’s one long TV series! I’ll show you how to do it and why it works… …
What does my hair appointment have to do with marketing to your patients? In today’s edition of Mastering Aesthetic Marketing, I’m going to show you a really simple way to use your marketing to build a stronger bond with your patients. You can implement this technique in just 5 minutes or less! …
Getting my three kids to clear up their rooms is a constant battle. I tell them once – they don’t hear me. I tell them a second time – I get ignored. It’s often only when I’m sick of repeating the same instructions (and frankly about to yell!) that my message finally sinks in….
When I was 6, my parents moved temporarily from the UK to Israel. I didn’t speak a word of Hebrew. I still remember the trauma of my first day in my new school, being taught by a teacher speaking “gibberish”. Worse still, I couldn’t communicate at all with my classmates. It was very isolating….
A few months ago, I had an ‘aha’ moment. A client mentioned that a few years ago, CoolSculpting had assigned a sales rep to their clinic, who promoted their fat-freezing treatment non-stop. She organized mass mail-outs to their patients every month. She launched an online advertising campaign. She followed up every…
Many aesthetic clinic owners have different arms to their business… You might typically combine a medspa with a laser center, a plastic surgery center or dermatology practice. Dr Jonathan Johnson’s combination is unique. He runs both an aesthetics practice and a wounds care business in the same building in Washington DC. In today’s episode of…
