It was 4.30am. I opened my eyes… Light was beginning to seep into my room, waking me up. Most people would have rolled right back over and gone back to sleep… But me? I reached for my phone… First, I had to check my email 🙂 It’s a pretty standard…
Here at Brainstorm Digital, our philosophy is that you should always make the most of the leads you already have on your patient database, before chasing new leads for your aesthetic clinic or med spa, at great expense. We use email to nurture and convert those low-hanging fruit… …Graydon Ursel has found another, complementary technology…
Like many people, I have two email addresses – my personal one and my business one. And they’re very different Inboxes… One contains cute notes from my kids, endless correspondence from their schools and (probably optimistically) flight arrangements for next year… The other is all logins for…
You know the story of The Wizard of Oz… Carried in a tornado to the land of the Munchkins, Dorothy is desperate to find her way home. She sets off down the Yellow Brick Road, hoping that the great Wizard of Oz will be able to magic her back to Kansas. Yada yada yada, she finally…
“Coronavirus has been great for me financially… I’ve saved so much money!” I was talking to my nephew last week. In his mid-20s, he is on a management training program in one of the largest London hotels. When the crisis began and tourism came to a complete halt, the hotel was used by the government…
SmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in developing them all. Dr Bruce Katz is one of the great pioneers of the aesthetic industry, constantly expanding the boundaries of aesthetic practice. JUVA Skin and…
Remember last time you were on a plane? You made yourself as comfortable as possible, and then right before take-off, the flight attendants gave their airline safety demonstration. Now, once in a while, the flight attendants do something exceptional to keep people’s attention – adding in funny sound effects or throwing in a “joke” or…
I recently came across a really thought-provoking quote from Jeff Bezos, founder of Amazon. He said: “I frequently get the question, ‘What’s going to change in the next 10 years?’ And that is a very interesting question.” “I almost never get the question: ‘What’s not going to change in the next 10 years?’ “And I…
Most practices pride themselves on the warm, friendly experience they give their patients. You’ve probably trained your front desk staff to greet people by name and make small talk… There’s a lovely atmosphere in your waiting room, with magazines to browse and people to chat to… Maybe you offer your patients tea or cookies… Your…
How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from over – and the economic damage may last for months or years. Drs Hanna and Martin Kinsella have some answers. They believe diversifying your offering is key. Leading aesthetics…
