Rules are made to be broken, right? That’s why, a few months ago, I decided to break the biggest email marketing rule of all — and buy a list of email contacts. It was an experiment. You see, over the years, I’ve learned that some of the conventional wisdom about digital marketing is…. How can…
Every second year, around Easter time, my whole family goes away together to Scottsdale, Arizona, for a few days of R&R. We live on three different continents, so the family reunion is always the highlight of our year. (My kids think it’s the highlight of their life.) But the whole experience is made even more…
On January 3, 2000, I was watching TV alone at home, when suddenly the television cut out and the lights went off. I made my way to the window. The entire street was dark. A sharp intake of breath. This was it….. The ‘millenium bug’ had arrived, albeit three days late! It turns out the…
Another day, another email landing in my Inbox about Bitcoin. “Bitcoin your marketing” “The method that’s more profitable for your business than Bitcoin” “Bitcoin vs media buying” “3 Bitcoin marketing secrets” “My opinion on Bitcoin (and your business)” ….These are all real subject lines of emails I’ve received recently. And as you can tell, none…
I stared at the chart projected on the screen. The trend was unmistakable. Subscriptions for the newspaper I was working for were dropping like a stone. So were revenues. And it was the same story in every major paper. The Guardian was losing £1 million — a week! Across the pond, American newspapers had…
Recently, I was sitting at my computer, when a strange notification popped up on my screen. Two, in fact. Apparently I’d just received two emails from myself, emails I thought I sent from my helpdesk. These emails were promoting an eBook we’d written, showing examples of real-life sales funnels. I distinctly remembered writing these emails… Six months earlier. In…
I don’t normally get into arguments on social media… Well, not on LinkedIn anyway. I save those for Facebook 🙂 But recently I made an exception. Somehow, a post appeared on my LinkedIn feed making fun of people who write short paragraphs, often consisting of just one line, on social media and on email. The…
Late one night recently, one of my Facebook friends posted a link to unroll.me, a service which helps you organise all the emails you subscribe to. For each email, it gives you three options: Unsubscribe, get as part of one long daily update, or keep in your Inbox. “It’s not a glamorous way to spend…
Until a few years ago, I was an avid cook. I absolutely loved rustling up a meal on the weekend for a dozen of our closest friends…. It wasn’t exactly Masterchef, but it was pretty decent grub. At some point, I decided to collect all my best recipes. I found a website, tastebook.com, which printed…
I received a message last week – “Miriam, how’s the sale of your house going?” Our house is on the market. And the truth is, it’s all moving too slowly, which is why we’re considering sell my house fast alternatives. The recent election killed demand stone dead in our area, and it’s only just picking…
