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Why Simplicity is Everything in your Online Marketing

Last week I downloaded a free resource I saw advertised on Facebook. It was a series of email campaigns you could upload directly to InfusionSoft, to nurture your leads. It came with a map, showing exactly how these emails related…

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What Every Industry Can Learn From Aesthetic Clinics’ Online Marketing…

  One of the niches we love working in is the aesthetic industry – clinics that deliver treatments like Botox, dermal fillers, liposuction, hair loss treatments and so on. We find that our sales funnel technique, where we build systems…

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Where are Your Leads on Your Marketing Thermometer??

Imagine you have several hundred email subscribers, who have been on your company list for three years. During that period, they occasionally opened your emails. Maybe there was a six-month blip where they basically forgot about you…. But then one…

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Why Online Leads Are Different

Phil is a very frustrated business owner. For many years, he relied on word-of-mouth to grow his consultancy business. He had lots of happy clients, who sent their acquaintances his way. Others found him on Google, and picked up the…

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Use the hourglass method to maximise sales online

Remember this scene from Glengarry Glen Ross? When Alec Baldwin tells his real estate agents that they are losers and terrible salesmen, and they should all be fired? “A-B-C. A – Always, B – Be, C- Closing. Always be closing….

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Right Leads…. Wrong Time?

It felt like being pounced upon. I’d just come back from an Internet marketing show in London. After hearing from industry leaders, I’d noticed that there were several stands exhibiting Customer Relationship Management (CRM) platforms, and asked for demos. I…

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Isn’t LinkedIn Just Another Useless Social Media Channel?

Those of you who have been reading my blogs for a while know that I’m not too keen on social media. Not as a marketing tool, anyway…. (I’m sure my family thinks I spend way too much time on Facebook….!) In…

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120 Characters That Sell Your Business On LinkedIn [Part 2]

“Quite possibly the only person on LinkedIn who isn’t a results-oriented team player with excellent interpersonal skills”. It was a brilliant line. Several years ago, a guy called Gordon Rae posted it as his LinkedIn professional headline – the words…

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Is Your LinkedIn Profile Repelling Prospects? [Part 1]

Imagine you had an appointment with a great new lead. This is a hot prospect, and you’re hoping to come away with a big fat contract. You turn up for the presentation, open PowerPoint, and….. Start to walk them through…

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Are Your Assumptions About Your Target Market Completely Wrong?

A few weeks ago, a client shared a very powerful story with me. Before launching their current healthcare business, this client ran a successful clinic helping people shed significant amounts of weight through gastric bands. In order to attract relevant…

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