The Coronavirus crisis hit many aesthetic clinics and med spas in the gut. If you were like most, you were not prepared for a complete shut-down, eliminating almost all your income in one fell swoop. (And why should you have been? The first Coronavirus wave took almost every business by surprise!) Chances are, you scrambled…
Let’s do a little thought experiment… Say that before Coronavirus, you occasionally went to a med spa. You weren’t their highest spender or their most frequent client, but the receptionists recognized you and you had your favorite aesthetician. You liked the place. During quarantine, your skin started looking dull and dehydrated, and you know that…
How do you motivate your staff to sell more treatments? It’s crucial to the future of your aesthetic clinic or medspa. After all, you can’t handle all the sales yourself. And if you want to grow fast, you need your team to convert as many of your incoming leads as possible… …And to routinely upsell…
How you communicate with patients can make or break your clinic… …But it is a skill that many aesthetic practitioners and clinic owners are never taught. Today’s guest is one of the UK’s best-known aesthetic doctors. For many years he was the only UK doctor trained in all 4 levels of Vaser Lipo, and he…
Practically every aesthetic clinic, medspa and cosmetic surgeon in the world is on social media. It’s a great way to connect to patients – and when your competition is building up a following, you can’t afford to be left out. But how do you use your social media presence to generate new business – not…
Over the past 20 years, the aesthetic market has become much more crowded. There are high-end practices everywhere, competing directly with you. Meanwhile, low-end providers are setting up shop on practically every street corner… …and the consumer can’t always tell the difference. So how do you stand out amidst all this noise, particularly online? What…
Your clinic’s #1 asset? Your existing database of patients. Getting your current patients to come into the clinic just once or twice more a year can have a dramatic effect on your practice’s revenue. And because those patients already know, like and trust you, it is much easier to sell treatments to them than to…
I was annoyed. I had just returned home from a supermarket run only to discover, whilst unpacking, that I already owned a good percentage of the items I’d just bought. Yet again. They were hidden away at the back of my pantry, totally forgotten. Or squashed into the freezer, difficult to spot. It was a…
When your company launches a new product or service, you need to make sure that you make as many sales as possible. Email marketing is a great way to make this happen. But there’s a snag….. Most companies announce the launch of their new product, service or event to their email list with great fanfare……
If your business is investing lots of time, effort and money into email marketing, you need to know that you are getting a return on your investment. So, how do you know if your email marketing is making a real difference to your company? Most business owners believe that tracking your email open rates…
