3 social media stories you can’t afford to miss this week
This week’s crucial social media news round-up:
- Facebook ads much more targeted. Next month Facebook is going to start testing a new system for its ads, which will allow marketers to target people by workplace, education, job titles, a recent life event and past purchasing behaviour. It will be tested in the US and will be released more widely towards the end of Q1.
Why this matters to you: If you are trying to promote your business on Facebook, this allows you to reach the right people much more easily, making Facebook a far more effective marketing tool.
Why this matters to Facebook: It’s another step in its strategy of convincing people to pay for advertising. Will allow it to compete better with LinkedIn.
More information: Here.