Be wary of social media experts who tell you…
Are you or your company looking to increase your social media presence and are now thinking that some expert help or advice might be just what you need? Do you know how much help or media presence you need? Can you spot the con men from the truly effective social media experts?
To get you started there are 5 key social media expert claims which you should be wary of:
- “I’m an expert” – The most reliable person to judge whether someone is an expert is the client, not the consultant. Take steps to find out what others think, and how they view these self-claimed experts. Doing simple Google/social media searches can quite often give you some feedback about how people/companies are viewed. If nothing comes up in the searches then you should always ask for the details of a previous client so you can ascertain how effective and knowledgeable the consultant was.