Why you should care about your personal brand
Have you heard of ‘Personal branding ?
It’s a process where you differentiate yourself (rather than your company) from your competitors in order to stand out in a crowded market place and make an impact whether it’s in person, on an email or via social media.’
On the 17th October, I was a guest on Oge Okesieme’s Masterclass Series. It’s a monthly question and answer session where members of the public can ask the guest speaker on how to improve their personal branding.
Oge describes herself as a pathfinder for spiritual entrepreneurs. Her aim is to guide entrepreneurs who want to make a difference and help them to ‘shine’. Now this may sound a bit esoteric, but if you look at her steps to discovering what your personal brand is, you really can start to create a picture about how to think about the ways you want to portray yourself and what you have to offer as a brand.
Think about the following:
- What is your Personal Brand?
- Why you should care about your Personal Brand?
- How can your Personal Branding help you make an IMPACT?