Do you encourage your staff to promote your business on LinkedIn? Take part in our poll!
With the recession continuing and bank loans ever harder to come by, even firms lacking a marketing or sales budget can attract new clients.
Straightened economic times may seem to constrain business opportunities – yet there are solutions around, and one is to get on LinkedIn. Not only is it (mostly) free but it enables you to make direct contact with your target audience. Described as the “Facebook for business people”, LinkedIn has over 100 million users in more than 200 countries, and it enables you to get introduced to new clients without having to make cold calls or advertise.
This guest blog post has been written by Clive Mulligan
This well-known story was sent to me by a friend recently and made me think about how you can get things in perspective about your ambitions and goals, have a read, its an interesting story;
Be completely clear about what you want – and what you’ll get from having it. Ask yourself, “What purpose does this goal serve?” This acts as a reality check. Is it for the greater good, or just your ego speaking? There’s nothing wrong in wanting an expensive sports car if you have a passion for cars. But if you want to show people that you can afford an expensive sports car, then this is not wise.
Whatever profession you are in, there must be questions that you are frequently asked by clients. So why not feature these on your blog?
For example, if you’re a car mechanic, you may have been asked by clients which tyres are best for winter, or how can they improve their fuel economy. If you’re a personal injury lawyer, you may have had a client who sustained an injury at work but doesn’t know whether they have the right to sue. By publishing these questions and answers you are coming across as accessible.
Want to learn more about how to use social media to promote your business?
Our 1-day training seminar will show you how to promote your business on social media and why it takes as little as 15 minutes of your time each day.
This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn. We will show you real-life case studies of how social media can be used to engage with potential as well as existing customers.
And for a limited time only, you have the opportunity to attend one of our courses worth £199 for free!
Click here if you would like to be entered for our prize draw