How user friendly is your website?
When you’re having your website designed, have you ever asked yourself the following questions:
- What do I want to achieve from my website? Do I want more subscribers? More sales? More enquiries?
- Have I set any targets for achieving these goals? E.g. 25% of new business enquiries should come from my website.
- How will I measure my goals?
The sad truth is, most website owners I come across don’t have answers to any of the above questions. They know they would like more enquiries through their website but have little idea how to go about it. Few website owners even know how to access their web statistics.
A website is more than just an online brochure, it’s a vital sales tool that works around the clock, advertising your business. If you do the following preparatory work before your website is designed, it will go a long way towards ensuring a successful outcome.